The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Microsoft, Twitter in talks – social and search marketers may like merger rumors
Bing is the search engine that offers Like-based results thanks to its Facebook alliance, but could Microsoft be getting a monopoly on Twitter data as well? Last Friday, the CEOs of Microsoft and Twitter had breakfa
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Survey: Small businesses increasingly turn to social marketing for word-of-mouth referrals
Brafton reported earlier this year that surveys showed small business social ad spending is on the rise, and new evidence indicates that SMBs look at social channels as one of their most important marketing tactics.
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Technology news roundup, December 10
In recent years, companies, such as Google, Apple and Microsoft, have developed and unveiled new technologies many believed may struggle to find a niche in the consumer market. For Apple, the iPad appeared to be one
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Legal news roundup, December 10
As was the case last week, most of the trending online legal news over the past seven days has involved Julian Assange. The Wikileaks founder has faced legal scrutiny not only from Swedish courts over alleged sex cr
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Internet marketing news roundup, December 10
This week in internet marketing news, many seemed to eagerly anticipate the conclusions to Google stories that hit the web last week, as well as insight on trends for 2011. Here's Brafton's take on the top i
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Business technology news roundup, December 10
WikiLeaks continues to dominate the online conversation in business tech, spurring a brand new trending search term that has both federal and enterprise security experts nervous. Throw in predictions for global IT s
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Lifestyle and entertainment news roundup, December 10
This week, online entertainment enthusiasts saw plenty of engaging industry reveals as well as few moments worthy of pause and reflection. On Monday the week began on a somber note when breast-cancer victim "El
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News app developments on the rise: Marketers may have a new way to distribute content
Brafton has reported that 78 percent of Americans look for news online, and content marketers should consider that the rise of the iPad and other tablets may be making online news readership more mainstream. The Wal
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