The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Local internet marketing: A must? Survey says 79 percent of U.S. consumers conduct local business searches
There has been a lot of hype over local marketing this week following Google's statement that the local market is its No. 1 priority. Now, a survey from Bright Local reveals that heightened interest in local sea
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Google’s zeitgeist 2010 offers search insight that might help shape 2011 SEO strategies
It's that time of year – search engines are announcing their top search terms, just as marketers are looking to develop SEO strategies for 2011. Closely following Yahoo and Bing's top searches of 2010,
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Nielsen says mobile video platform use on the rise
Online video viewership is steadily showing gains, with comScore reporting that 175 million U.S. internet users watched online video content in October 2010. At the same time, the mobile market is on the rise,
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A marketer’s holiday wish come true: Google’s Matt Cutts accepting webmaster questions to be answered this month
Search engine optimization enthusiasts are likely awaiting the next batch of Google Webmaster insight, delivered by Matt Cutts via his YouTube Webmaster Central channel. Google's antispam expert has announced&nb
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Google introduces new features in AdWords Opportunities tab: More keyword insight, better ad campaigns
Google announced this week that it is offering marketers more tools in its AdWords Opportunities tab. One of the new features includes more statistics for keyword ideas. AdWords used to offer "estimated mo
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Pew: Six percent of entire U.S. adult population uses Twitter
Brafton has reported that social search techniques are poised to be a priority for marketers next year, with some hailing 2011 as “The Year of Facebook.” But a new report from Pew may give brands reason
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Yahoo announces its hyperlocal search site is moving to mobile
Last month, Brafton reported that Yahoo had unveiled a new site for users to search for local content, complete with social recommendations. Today, the company has announced that its local search interface will
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Online holiday spending hits $17.5 billion total during ‘Peak Week’ with more to come
With the holiday season in full swing, it's becoming increasingly clear that consumers prefer to shop anywhere they can access the web this year. The latest figures from comScore show that online holiday spendin
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