The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Microsoft adds tracking protection to browser, marketers make note
Amidst the FTC's consideration of a "do not track" policy, Microsoft is now adding a feature to Internet Explorer that will allow users to opt out of being tracked by websites. The company announced ye
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Google says local ads are its top focus – should internet marketers follow suit?
Google may not have been successful in purchasing local deal finder Groupon, but that doesn’t mean the company is giving up its efforts to enhance local search and local advertising. Google’s senior vice
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Display ad spend to grow in 2011, search still dominates
Brafton recently reported that online ad spending will see double-digit growth next year, and a new report from eMarketer suggests display ads will account for their fair share of marketing budgets. In fact, th
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IDC: Smartphone and tablet shipments will overtake PCs within 18 months – internet marketers, get ready
Morgan Stanley has predicted that soon, more Americans will access the internet from their mobile devices than from desktops. This theory may be supported by technological research firm IDC, which predicts that smar
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Updated Google Groups brings a social component to content
Ever since Bing search results were enhanced with Facebook Like data, Google CEO Eric Schmidt openly stated he wanted social data for Google results. Google has taken another step toward an integrated social experie
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Online ad spending to see double-digit growth in 2011
With reports indicating that paid search strategies are paying off this holiday season, it may come as little surprise that marketers are predicted to increase their online ad spending in 2011. According to eMarkete
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Global Language Monitor predicts top words for 2011, list may have SEO implications
While major search engines, including Yahoo and Bing, have recently released their list of the top search terms for 2010, the Global Language Monitor has released what it predicts will be top phrases for 2011. Marke
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Content marketing strategies a priority for 2011
As we approach the close of 2010, a new study suggests that content marketing strategies are at the forefront of marketers' minds entering 2011. Meltwater Group's Future of Content report reveals a cont
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