The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Forrester research: Internet marketing spend should keep up with consumers’ time online
Internet marketing budgets are poised to rise in 2011, and a new report from Forrester reveals that marketers who invest online may be putting marketing initiatives where audiences are most likely to find them. The
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Green Monday sees $954 million in online sales, more holiday ecommerce to come
The holiday season is often associated with silver and gold, but marketers are seeing green this season, partially thanks to Green Monday sales. The latest comScore report reveals that Americans spent $954 mill
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Businesses say they will boost email marketing in 2011
While social media has been garnering a lot of attention as an anticipated top content marketing channel for 2011, it seems marketers also understand the value of getting their messages directly into consumers'
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YouTube’s top searches for 2010 offer video content insight
The latest comScore data reveals that Google sites – primarily driven by YouTube viewings – boast more than 146 million unique monthly video viewers. Content marketers looking to catch an audience among
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Content marketers, take note: Survey says there is a valuable online news audience
Brafton has reported that content marketing is poised to be a top priority in 2011, and data published today by eMarketer indicates that news content can catch clicks and convert readers. According to the Pew Resear
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Engineer says Google Instant plays fair when it comes to suggested brand queries
Just yesterday, the Wall Street Journal reported that some marketers accused Google of favoring Google-generated content in search results. Now engineers for the search giant are speaking out against brand bias in I
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Mobile marketers, take note: Google aims to facilitate on-the-go shopping and offers Latitude app for iPhone
Last week, Brafton reported that Google aims to get into the local market – potentially through mobile ad solutions. In what could be a step toward improved local ad options, the search giant today announ
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Twitter announces top Tweets of 2010 – good insight for social and search engine optimization
First, Yahoo and Bing announced top 2010 search trends. Then last week, Google's zeitgeist offered insight on major searches for the year. Now, Twitter has announced the biggest trends among the 25 billion
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