The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Yahoo confirms plans to cut Buzz and other products, may find a new home for Delicious
Earlier this week, reports indicated that Yahoo was laying off 600 employees. Now, the company has confirmed that it will be cutting Yahoo Buzz, Traffic APIs and other products. Marketers might want to consider the
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Email effective in spreading marketing messages during Q3 2010
Marketers must create content for any web destinations their target audience may visit, from online video platforms to social sites, and they should remember that many online consumers' first stop when they sign
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Hitwise says Bing is gaining search ground
The latest search figures from Hitwise indicate that Microsoft may be coming into its own as a search provider. It now accounts for one-quarter of all searches, by the firm's measure. Hitwise reports that B
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Blekko makes search more social, lets users search specifically for Liked results
Search engine Blekko claims its slashtags help users cut through the spam on the web, and now searchers can use the site's filters to find results exclusively recommended by their Facebook friends. Users can log
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Search engine rankings reveal that Google is still king of the market
The latest rankings from comScore indicate that the search giant held a strong lead in the search market in November.
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Twitter raises $200 million and offers new business marketing options
Marketers planning their social campaigns for 2011 have something to tweet about – the microblogging site recently announced a row of funding, as well as more options for business partners looking to effective
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Seventy-five percent of online Americans look for news on the web
Newspaper delivery workers might want to start job hunting. A new study from the Pew Internet and American Life Project indicates that getting news online is one of the leading – and quickly rising – act
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Bing announces new search tools for local, images, mobile and more
Bing has announced a series of new features for niche search markets that marketers may like. In the company's search blog, it explains that its new features, which will go live over the next few weeks, aim to i
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