The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Yahoo sites rank as top web properties for November
Rumors indicate that Yahoo is struggling, with Brafton reporting just last week that the company confirmed it would cut Buzz. Yet, the latest comScore data indicates that Yahoo sites are the most popular properties
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Apple launches iAd Producer, opening platform to more mobile advertisers
Mobile marketers looking to create compelling content to reach iPhone users are in for some good news. Apple has unveiled iAd Producer, an application that lets third parties make iAds. The company explains that the
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Survey: Resources key to social marketing success
Social media may be a quick way for brands to reach a broad audience, but a new survey suggests that fast results are not the product of hasty efforts. The results of an R2integrated survey reveal that brands i
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Foursquare updates can enhance businesses’ geosocial presence
Foursquare today announced that it is offering users the chance to share photos and comments when they check in with businesses through the geosocial app. This means brands on the site can benefit from user-generate
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Facebook focuses on ecommerce options
An eTailing report indicates that 31 percent of consumers consider Facebook posts when making purchase decisions, and now Facebook is making moves to facilitate shopping directly on its site. BusinessWeek repor
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Survey: Three in 10 with smartphones use mobile devices while shopping
Brafton has reported that this year has seen some of the heaviest online shopping days in history, and internet marketers who want to engage these shoppers might need to consider how consumers are accessing the web.
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Free Shipping Day sales exceed $900 million, culminating heaviest online shopping week in history
It seems that for internet marketers, this may truly be the “most wonderful time of the year.” Last week marked the heaviest week of U.S. online shopping in history, with consumers spending more than $90
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Internet marketing news roundup, December 17
This week, the online marketing community was buzzing about new search engine developments and studies reporting the marketing power of various platforms. Here's Brafton's take on the top internet marketing
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