The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Forrester: Mobile marketing must be contextual
Though incorporating mobile content into marketing strategies has certainly been a hot topic recently, a new report from Forrester Research suggested there are several considerations to make these strategies most ef
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Report: Content, social marketing becoming intertwined
Content marketing and social media are two trends making big noise in the marketing world lately.
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Engaging content key to email open rates
According to a new report released by Harte-Hanks, email open rates declined from an average of 26 percent in 2009 to 17 percent last year.
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Social media can lead to higher customer engagement, satisfaction
American businesses are finding that social media can be an effective tool to engage their customers, and when utilized effectively, the practice can lead to higher customer satisfaction, according to a recent study
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Rising tablet sales highlight new mobile marketing opportunities
A new study from research firm IDC found that media tablet sales dipped in the first quarter of 2011, but estimates for the entire year remain strong.
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Compete: Twenty percent of shoppers influenced by businesses’ Facebook pages
Consumers are increasingly turning to retailers’ Facebook pages as their go-to sources of information for sales, promotions and other business-related activities, indicates a new study from Compete.
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Google+ approaches 10 million users
Google+, the recently announced social network from the search giant, may only be in a beta release be new, but it is proving to be tremendously popular.
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More knowledgeable customers necessitate smarter marketing strategies
With the growth of social media and the fact that many shoppers are now walking around with internet access in their pockets, consumers are currently better informed than ever.
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