The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Study: More than one-third of CMOs plan to boost social spending
Businesses are expected to prioritize social media marketing even more in 2011, according to a new report from the CMO Council that highlights the importance of leveraging social media content. More than one-third o
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Google+ goes mobile with iPhone app
Social marketers and mobile marketers alike have reason to pay attention to Google+. Today, Apple released an app for the iPhone that lets social enthusiasts connect to Google+ on the go.
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Content marketing a must for B2B lead generation
Content marketing is a valuable B2B lead generation tool, but a number of companies struggle to create and publish information they feel “wows” their potential clients, a new Forrester Research report indicates.
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Expert: Social media effective for analyzing email marketing
Though social media marketing has captured the attention of companies worldwide, one expert recently opined that social media is most effective when paired with a traditional (and reliable) email marketing campaign.
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Businesses increasing mobile marketing budgets, study finds
A new study from the Interactive Advertising Bureau revealed that more companies are seeing mobile platforms as key marketing opportunities through which they can better reach customers and bolster their brands.
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Twitter delivers 350 billion daily tweets
Twitter celebrated its 5th birthday last week shortly after announcing that more than 200 million individual tweets are made on a daily basis.
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Google experiments with fixed-position search bar
Even as its social network gains traction, search has traditionally been the core function provided by Google.
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Expert: Still trails to blaze in social media marketing
Though the task of implementing a social media marketing campaign may be a challenge, Gravity Summit CEO Beverly Macy recently advised businesses to be proactive about social media, lest they be left behind.
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