The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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For mobile marketing, it’s all about details
The importance of mobile content marketing is beginning to be felt across businesses of all sizes. But, according to one expert, companies must pay attention to the little things to make their mobile marketing campa
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Marketing execs agree: Content marketing requires strategy and manpower
A recent post on the Content Marketing Institute site highlights the fact that businesses expanding their content marketing efforts should consider working with partners that offer both strategies and manpower.
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Ninety-five percent of marketers struggle to produce relevant email content
With more consumers opting for smartphones over feature phones, email marketing is becoming an increasingly effective strategy to reach connected consumers 24/7.
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Time almost up for businesses looking to catch the early Google+ worm
The opportunity to be one of the first companies on Google+ is quickly coming to a close, as the search giant will soon stop accepting applications for the early test phase for businesses.
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Valuable information is key to successful content marketing
Consumers receive dozens of promotional messages through a variety of marketing channels on a daily basis.
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Expert: Mobile content marketing must be consistent with general web
Mobile content marketing can be a daunting task, but, as one expert recently suggested, companies that build their mobile content strategies to complement their web presence are likely to find success using the medi
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Relevant content B2B email marketing programs
For B2B marketers, email has continued to be one of the top promotional channels for both acquiring new customers and retaining existing clients.
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Bing makes explicit search gains in June
Microsoft’s search engine, Bing, has continued to show promise in the search market, gaining more share during the month of June, a new comScore report indicates.
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