The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Bing Maps update: Good for local businesses
Bing has announced some updates to Maps that consumers might like, and local business marketers may like even more. The changes make it easier for Bing Maps users to get a clear picture of the areas they are searchi
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Report: Mobile retail transitioning into ‘support’ phase
A new report from digital marketing firm the White Horse Digital Futures Group suggests that as smartphone use continues to grow, it is time for retailers to expand their mobile offerings to support this trend.
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Three Free Analytics Tools to Find Your Most Valuable Content Pages
With any content marketing strategy, measuring ROI can be difficult and confusing. We outline three free tools to help identify your most valuable content pages and gain directional insight on further marketing inve
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Facebook developing comprehensive behavioral profiles
Facebook is leveraging a variety of social plugins, such as the “Like” button or Facebook Connect, to develop behavioral profiles on members, ClickZ reports.
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Pew survey: Sixty-eight percent of smartphone owners browse the mobile web daily
As smartphone penetration continues to grow, owners are becoming more accustomed to browsing the web through their devices.
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Three-quarters of consumers prefer content marketing over ads
In the summer edition of Content Magazine, the Custom Content Council shares some data demonstrating businesses’ increasing investment in content marketing and shoppers’ growing interest in branded content.
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Mobile shopping to triple by 2015, study shows
A new study from Juniper Research shows that mobile payments are expected to surge during the next four years.
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No Google+ invite? No problem
With the recent launch of Google’s social network, Google+, consumers (and businesses across industries) are clamoring for a much-coveted invite as if it were a golden ticket to some illustrious chocolate factory.
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