The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Internet marketing news roundup, July 8
This week’s internet marketing news headlines were full of Google+ reviews, as Google’s social network became available to more users. There were also indications that mobile search and content are becoming core to
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Apple device users generate most mobile clicks
Mobile advertiser MediaMind has found that iPhone and iPad users are nearly twice as likely to click mobile advertisements as their Android counterparts.
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Study: 51 percent of sites have yet to add social plugins
Social media content is increasingly important to engaging consumers and bolstering brand awareness, but many marketers fail to use social plugins to encourage cross-channel content engagement.
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Automaker turns to social media to bolster brand
Highlighting the important impact of social marketing can have on a company, one automaker has turned to social media to help build its brand.
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Social content drives engagement for companies of all sizes
A new report from collaboration solutions provider Socialcast found more businesses are subscribing to the notion that social media is becoming an essential part of marketing and can be a cost-effective way to build
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Content marketing becomes lead generation focus
In an effort to acquire more leads and build better brand recognition, many companies are increasing investments in the content marketing, a survey from Focus suggests.
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Mobile internet access is good for email marketing
Though connected mobile devices have been on the rise for a few years now, many businesses are just now realizing their potential as marketing tools.
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Facebook offers video calling through Skype
Facebook’s ever-improving messaging system has been expanded today with the launch of video chatting through Skype, the social network announced on its blog.
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