Blog | Brafton

The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Aug 08, 2011 News

Study: Mobile creates new search marketing opportunities

An IBM report reveals that mobile search opportunities are growing, and some businesses are already reaping the benefits.

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Aug 05, 2011 Industry News Roundups

Internet marketing news roundup, August 5

This week’s internet marketing news headlines might remind marketers that content is king when it comes to SEO.

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Google Panda is meant to better the web, but can cause complications for some websites.

Aug 05, 2011 Legacy Kevin Elliot

Recovering from Google’s Panda updates, made simple

A CEO of a company recently came to Brafton with some post-Panda woes, and after putting some content marketing strategies in place, we’ve seen the site’s traffic climb.

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Consumers enjoy subscribing to email marketing campaigns, but they often get discouraged when receiving unsolicited messages.

Aug 05, 2011 News

Expert: Analyze site searches to generate content marketing strategies

Rosenfelt explains that site search analytics can help businesses understand what type of content marketing will convert visitors into customers.

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Aug 05, 2011 News

Google News Editors’ Picks lets publishers showcase top content

Google News is a less-cluttered space that offers search visibility for businesses with news content marketing strategies, and now Editors’ Picks boosts the chances that readers will see a site’s most valuable, time

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Aug 04, 2011 News

LinkedIn marketing a must as members and revenue rise

LinkedIn now has 115.8 million members, showing 61 percent growth over Q2 2010. Marketers might see this as an opportunity to engage more consumers via the B2B social site.

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