The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Are +1 and Facebook ‘Likes’ inherently flawed?
Would a “Dislike” button be a complete content marketing nightmare, or can you see potential advantages from this type of feedback? We explore the potential value of negative ratings alongside positive ones in this
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Focusing on site speed for Chinese audiences may boost online revenue
Site speed is key to SEO and user experience. As Chinese ecommerce audiences grow, new data shows that lackluster page load times may be holding businesses back when it comes to engaging these consumers.
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Survey: Marketers want more social media analytics
A new survey shows that 63 percent of marketers will increase social media marketing spend, but just 23 percent are very satisfied with their social analytics tools.
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Content marketing for link building: Journalists search the web for news and leads
Marketers looking to boost their SEO might find original site content brings high quality links from media professionals. Thirty-eight percent of journalists frequently look to company websites for breaking news lea
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Google launches SEO-friendly Instant Pages
Google has announced that its Instant Pages feature is now available to users of the latest version of Chrome, and content marketers may find the feature rewards their efforts.
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Content marketing helps business grow 600 percent
Shauna Mei, founder of AHALife, says her business has grown 600 percent in the past year in large part because she focused on using content marketing to convey her company’s story.
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SEO alert: Google testing search ads at bottom of SERPs
Google appears to be testing a new AdWords layout, placing ads toward the bottom of SERPs.
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Facebook marketing raises funds for nonprofit
A skincare company partnered with a nonprofit to raise funds for breast cancer, while simultaneously creating social content that catered to the informational interests of prospects.
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