The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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LinkedIn groups extend content marketing reach
Google+ may be the social site of the moment, but the rising use of LinkedIn groups might compel businesses to boost their LinkedIn marketing efforts
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Mobile, social marketing to play big roles in back-to-school shopping
Though the young learners of the world may not be ready to hear it, the new school year is just around the corner. For returning students, this may be a little daunting. But for retailers, the back-to-school season
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Yahoo launches new design for image search
Yahoo, the No. 2 search engine in terms of American queries, has launched a new design for its image search page.
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Google still king of search, but Bing makes gains
Over the past year, Microsoft’s Bing portal has been the big gainer in the search market, accounting for more queries each month.
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Pew study shows social media marketing reaches growing audiences
Highlighting the importance of incorporating social media into a company’s content marketing campaign, a new study from the Pew Internet & American Life Project revealed that social networking use has skyrocketed in
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Expert: Mobile websites now a necessity
Given the enthusiasm surrounding smartphones and other connected mobile devices, it is becoming apparent that mobile content marketing represents a new and potentially lucrative frontier for businesses.
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MarketingSherpa: Content marketing is a top SEO strategy
A growing number of businesses are realizing the impact content marketing has on their search engine optimization strategies, with a recent MarketingSherpa survey indicating 50 percent of the polled marketers name c
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Digg launches Newswire to promote breaking news content
Social bookmarking site Digg has launched a new service called Newswire that enables businesses to promote breaking news content published on their websites.
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