The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Social media expanding beyond ‘friends’
Social networking may have started as a means of keeping up with old high school friends and checking out photos from your college roommate’s summer vacation.
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Trusted blogs influence B2B purchase decisions
When small business owners are looking to purchase new technology or other products for their companies, they frequently rely on trusted blogs.
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Study: Mobile becoming integral to shopping habits
According to a recent report from Experian Simmons, mobile technology is becoming an indispensable aspect of American shopping habits. As this trend continues, it will be imperative that businesses cater their conte
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Study: Google+ poised to be key to social media marketing
Thirteen percent of adult U.S. internet users have signed up for a Google+ account and another 9 percent plan to do so during the next year.
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Facebook updates news feed to group relevant content
Marketers who appropriately optimize their Facebook content might find their branded posts are categorized into valuable news feed clusters… assuming, of course, that users welcome the feature.
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Google leaks mobile search update for Android
In a Google blog post (now removed but shared by TechCrunch), the company announced a “new, easier-to-use Google search app for Android” this morning. While the post has been taken down, it reveals that
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New York Times’ beta620 demonstrates demand for news content
The New York Times’ beta620 demonstrates the demand for news content and highlights that consumers increasingly engage online news (and news publishers).
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Social content marketing is key to reaching moms
Moms are increasingly engaged by online content, with many even preferring digital media over traditional entertainment outlets such as television and radio, a recent BlogHer report indicates.
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