The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Internet marketing news roundup, July 29
Google+ remained a hot topic in this week’s internet marketing news. Here’s Brafton’s take on the search giant’s social network and other issues that generated online marketing headlines for the week ending July 29.
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Can Google+ bring better social traffic? (A Brafton-specific case study)
Google+ is quickly proving its worth as a social traffic driver, and a look at our data suggests the network is especially worth marketers’ time because of the quality of the traffic it delivers.
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Expert: Google+ can lead to better SERP positioning
Google+ has generated a lot of buzz among social media marketers, but the network may be just as useful to search engine marketers.
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Google’s Page Speed Service: Good for SEO (if it doesn’t slow down your site)
Google released a Page Speed Service, which might help marketers boost their SEO. However, the service seems to slow down page load times for Brafton.com.
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Google+ traffic dwindles, but content shares still strong?
New data suggests Google+ visits are slowing down, but the network’s potential as a social and content marketing channel is still growing.
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B2B agency leverages content marketing to lift revenue 15 percent
Publishing an informative and insightful blog is an effective way for companies to engage both prospective and existing clients.
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Study: Frequently published social media content boosts brand exposure
After launching a Facebook Fan page, most businesses launch efforts to both generate more fans and boost exposure.
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Google’s Panda 2.3 is live: SEO marketers, make note
Google’s Panda 2.3 is now live, and SEO marketers should be monitoring their analytics to uncover the “new signals” used to determine site quality.
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