The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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QR codes picking up steam in mobile marketing
A few years ago, quick response codes weren’t even a viable option as a marketing tool. Now, with the rise of smartphones, tablets and other advanced mobile devices, QR codes are becoming an integral part to busines
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Internet marketing news roundup, August 12
Social media marketing took the spotlight this week, with new Twitter and Facebook developments and rising Google+ membership dominating headlines.
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Experian: Bing and Yahoo have higher search success rates than Google
While Google may account for the greatest number of queries conducted each month, both Bing and Yahoo provide users with more relevant results, Experian Hitwise suggests.
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Finance companies miss out on social and blog marketing leads
b Blogging has caught on as a top marketing channel in most industries, with eMarketer data indicating nearly half of companies will run a blog for marketing purposes by 2012.
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Social media marketing on the rise, but companies failing to gauge its value
More than half of companies using social media do not monitor the platform’s ROI, and 18 percent don’t know whether or not their company does so.
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B2B companies see big results from content marketing
As B2B firms look for new ways to engage consumers, content marketing has quickly proven one of the most effective promotional strategies.
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Mobile marketing taking off with SMBs, study finds
Small- and medium-sized businesses appear to be increasingly convinced of the power of mobility, as a new study from Borrell Associates found that eight in 10 SMBs plan to invest in mobile marketing by the end of th
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Twitter launches ‘Activity tab’ for social discovery
While Facebook is the de facto social media marketing tool for most businesses, Twitter is hoping to become more relevant to brands (and users) through the addition of a new social discovery feature – the Activity t
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