The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Email marketing still represents a major opportunity for businesses
Email marketing campaigns containing links to editorial content enjoyed greater click-to-open links than those leading to traditional marketing material, according to an eMarketer report.
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Facebook ranks as top web destination in U.S.
Nielsen reported on Monday that Facebook is the most frequently visited web page for online Americans users.
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Expert: Relevancy turns traffic into conversions with content marketing
Content marketing strategies must be tailored to the specific informational needs of key demographics, industry expert Brody Dorland recently reported.
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Google still leading search, but Bing-powered search makes strides
Experian Hitwise’s most recent report found that Google’s web search market share is currently at more than 66 percent, but Bing-powered search increased three percent in August.
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More than half of Facebook users respond to social media marketing efforts
More than half of Facebook users report Liking brands because they are already customers, and 56 percent relay positive experiences to friends.
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Director Kevin Smith offers insight at Content Marketing World
Director Kevin Smith pointed to passion and the use of social media as key drivers of enterprise content marketing plans.
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Internet marketing news roundup, September 9
From insight shared at this week’s Content Marketing World conference to news about rising social media usage, internet marketing headlines for the week ending September 9th remind businesses that the search and soc
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CMW expert: News content marketing provides a clear brand distinction
Content marketing articles should not be too heavily branded, industry expert Todd Wheatland said this week at Content Marketing World
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