The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Varied social media content key to driving traffic
Varied social media posts linking to equally dynamic content marketing material is the best way to produce a successful social media marketing campaign.
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Subscribe button coming to Facebook news feeds
Facebook users will have more control over their news feeds with the addition of the Subscribe button, the company announced on Wednesday.
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Bing announces Adaptive Search to promote relevant content
Bing announced the roll out of Adaptive Search on Wednesday, a feature that customizes results based on users’ search history and places a premium on relevant content.
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Content marketing seen as path to growth for small businesses
Diverse marketing campaigns focusing on email, social media and content marketing are likely to become a major part of small business marketing campaigns moving forward.
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Nielsen Android data metric illustrates value in mobile SEO
More than 70 percent of Android-powered handset users turned to Google’s mobile search in the last 30 days, according to Nielsen.
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Growth of mobile traffic points to new marketing opportunities
A new study from Portio Research found mobile data use will grow by 91 percent by 2015, placing strong emphasis on mobile SEO and local search.
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Social media marketing alive and well in healthcare industry
Social media marketing has become a critical element of patient outreach and engagement in the healthcare industry.
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SMX East keynote: Google, the personalization bubble and relevant content
Google’s personalized results can provide users targeted content (and perhaps give marketers chances to engage tailored audiences), but Eli Pariser points to some shortcomings of this evolving search system at SMX E
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