The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Social media compatibility key to going viral
Making sharing as simple as possible is critical to content becoming viral, according to Search Engine Land’s Jordan Kasteler.
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Web browsing primary function of media tablets
With web browsing, social media and email among the primary functions of mobile devices, marketers now have more opportunity to reach potential prospects on the go.
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Mobile devices changing search
In an interview with Mashable, Norman Winarsky found that the shift toward mobile devices will likely alter search as well.
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IDC: Mobile web usage to eclipse desktop by 2015
Market research firm IDC reported on Monday that mobile web use will likely surpass desktop internet access by 2015.
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Marketing must be multi-platform for small business
A new report from Constant Contact found that small business marketing plans featuring both email marketing and social media marketing elements are more successful than those featuring just one.
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SMX insight: Determining SEO correlation versus causation factors
At the SMX East 2011 “The Great Correlation vs Causation” panel, industry experts speak about ways marketers can measure the SEO impact of various factors and why creating a human-friendly site experience counts.
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Legal websites turn to content marketing
A report from JD Supra found that content marketing will play a critical role in web marketing campaigns for law firms moving forward.
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Content Marketing World experts: Treat prospects like people
Industry expert Jessica Eastman noted that audience targeting was a key focus for speakers and attendees at Content Marketing World.
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