The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Audience targeting to play major role in content marketing
Eighty-six percent of online publishers believe they need to make better use of data to drive content marketing initiatives.
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Yahoo-Bing search partnership may have doomed Bartz
The departure of Yahoo CEO Carol Bartz could have a widespread effect on SEO campaigns.
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Share content to overcome the ‘half life’ of a link in social media marketing
Bitly recently reported that shared links have a “half Life,” and businesses must account for this in their social media strategy.
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Blogs critical element of B2C content marketing
Chris Baggott, a content marketing expert, pointed to updated blogs as an easy method of keeping web content fresh.
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Twitter, Bing announce extension of relationship
Microsoft and Twitter have extended their agreement to include Twitter posts in Bing’s search results.
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Survey suggests branded journalism can help site visitors in quest to learn
iPerceptions’ Q2 2011 Retail/E-Commerce Industry Report found that 26 percent of people visit an ecommerce website to learn about a business before making a purchase.
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Content Marketing World expert emphasizes value of timeliness
Speaking at Content Marketing World, David Meerman Scott said that timeliness and accuracy are critical to successful brand journalism campaigns.
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Study: Twitter users follow brands for content
With 33 percent of Twitter users checking their accounts daily and 15 percent using Twitter specifically to follow brands, the marketing opportunities on the platform are growing.
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