The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Facebook marketing increasingly reaches pension crowd
Social media use among older age groups is on the rise in the U.K., with more than 55 percent of pensioners using Facebook.
Learn More
Content marketing depends on understanding target audience
Content marketing experts reiterated the value of understanding a target audience during a panel at Content Marketing World on Thursday.
Learn More
Mobile payment growth boosting need for mobile SEO
IE Marketing Research found that mobile payments will likely generate more than $940 billion in sales by 2015, placing a premium on mobile SEO and compatibility.
Learn More
With 100 million users, Twitter key to social media marketing
Twitter reported on Thursday that it now has more than 100 million active users, half of which log into the website every day.
Learn More
IT companies aggressively pursuing content marketing
Industry expert Lisa Goldstein says that IT companies are aggressively pursuing content marketing strategies, and this expedites the typically lengthy buying cycle for software shoppers.
Learn More
Social media marketing lacking at small businesses
A report from Zoomerang found that social media marketing for SMBs is improving, but strategic planning is needed to make efforts as effective as they could be.
Learn More
Social media marketing more effective among users with smaller social circles
A new report form the Tippie College of Business at the University of Iowa found that targeting social media marketing campaigns at social users with smaller, more interactive networks is often more successful.
Learn More
Social media use growing for all demographics
With Facebook and Twitter usage steadily expanding in recent years, leveraging these platforms for social media marketing purposes has become mainstream.
Learn More
Subscribe to
The Content Marketer
Get weekly insights, advice and opinions about all things digital marketing.
