The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Google is rolling out new features aimed at making web marketing easier for companies to gauge and adjust.

Oct 13, 2011 News Joe Meloni

Google+ struggles to sustain growth

Google+ has struggled to maintain any consistency since removing the invite-only wall in late September.

Tablet use is on the rise, which has forced companies to focus on mobile site speed.

Oct 13, 2011 News Joe Meloni

Tablet owners spending more money online

Tailoring web marketing campaigns to mobile users opens businesses up to greater conversion opportunities as mobile device owners spend more money online.

Google users will now be able to share photos with their Google+ account through Image Search with the addition of the +1 button.

Oct 12, 2011 News Joe Meloni

Google adds +1 button to display ads

Google now includes a +1 button on display ads running through its network so users can share quality landing pages on their Google+ accounts.

Brafton v2 fixed many problems of the old website, and the news is now very easy to read with minimal distraction. Deep links are available should the reader want to further engage with the content.

Oct 12, 2011 News Joe Meloni

82 percent of B2B businesses use content marketing

A report from HiveFire found that 82 percent of companies are using content marketing, with most doing so to boost lead generation.

Oct 12, 2011 Legacy

Introducing Brafton’s Infographic: Why content for SEO?

Content marketing is key to SEO success. Check out our infographic and learn why.

Forty percent of businesses have seen increased sales from social media marketing.

Oct 12, 2011 News Joe Meloni

CMOs struggling to keep pace with social brand mentions

A report from IBM found that many CMOs believe their companies are not being aggressive enough in tracking social conversations about their brand.

Billions of consumers have access to the web through home computers and smartphones.

Oct 12, 2011 News Joe Meloni

Hotels boosting web marketing in 2012

TravelClick recently reported that hoteliers plan to boost their investment in web marketing in 2012.

Google recently reported that businesses can replace more paid search traffic with unpaid traffic when they have high rankings.

Oct 11, 2011 News Joe Meloni

Former Google employees start Search Quality Alliance

Six former Google employees recently founded the Search Quality Alliance to promote the value of white hat SEO in marketing.

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