The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Google third quarter report shows 33 percent revenue increase, Google+ partially responsible
Google reported a 33 percent increase in revenue for the third quarter of 2011, helped greatly by Google+ and paid search, CEO Larry Page said.
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Stationary tablet use means greater web marketing opportunity
A new report from Nielsen found that web marketing aimed at mobile users reaches them throughout the day with more than 40 percent saying they use their mobile devices while watching television.
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Google+ adds real-time search, hashtags: Good for trending social content
On Wednesday, Google senior vice president of engineering Vic Gundotra reported on his Google+ account that Google+ now supports real-time search and greater hashtag functionality. According to Gundotra, the real-ti
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CMOs seek direction with social media marketing
While best practices for social media marketing continue to evolve, more than 80 percent of executives use social and plan to maintain or increase their investment moving forward.
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Sincerity key in social media marketing
Social media marketing campaigns must focus on making content relevant and increasing the accessibility of a brand to be successful.
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Content marketing could be key for banking execs
The Chief Marketing Officer recently reported that the banking industry has the opportunity to leverage content marketing campaigns to help customers and prospects understand the changing banking landscape.
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Report: Smartphone applications generating $15 billion in revenue
A report from Century Market Research pegged revenue generated by smartphone applications at more than $15 billion by 2013.
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Social media companies to earn more than $10 billion
The growth of social media in both the enterprise and consumer sectors will likely yield more than $10 billion in revenue by the end of 2012.
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