The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Social media marketing reaches 98 percent of 18- to 24-year-olds
Experian Simmons found that 98 percent of Americans between the ages of 18 and 24 use social media at least once per month.
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Facebook ad revenue demonstrates rise of social marketing
Facebook generated 54 percent more revenue from its cost-per-click advertising campaigns in the third quarter of 2011 than it did in the second, Efficient Frontier reported.
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Facebook marketing reaches 84 percent of new mothers
The Direct Marketing Assocation recently found that 84 percent of new mothers use Facebook, and 72 percent say they Like brands.
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Smartphones, tablets account for 7 percent of web traffic
Smartphones and tablets currently account for 7 percent of web traffic in the United States, comScore suggested in a report.
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Social media marketing plays an increased role in auto sales
Social media marketing has become increasingly valuable for car dealers and auto manufacturers, a new report has found.
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SEO, social media marketing among top tools for B2B marketers
The Association of National Advertisers found that 88 percent of B2B marketers have launched SEO marketing campaigns.
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210 percent more businesses using mobile websites in 2011
Mobile website deployment has increased 210 percent in the last 12 months, a report from Acquity says.
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Tablets set to become mainstream within 10 years
The rapid growth of the tablet market leads research firm Gartner to predict the technology will become mainstream in five to 10 years, and mobile marketers should take note.
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