The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Facebook’s marketing reach is larger than most countries
Facebook is now larger than the internet was when the social media website launched in 2004.
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Facebook Insights updates include post interaction reports, real-time data
Facebook Insights are now available to more marketers and include a “reach” indicator for your content’s visibility within Facebook’s network.
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Mobile search alert: Chrome coming to Android-powered smartphones
A report from Chromium Code says Google is expected to unveil Chrome for Android soon, but no immediate timetable has been set.
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Obscene Jeans counts social media marketing among primary techniques
Obscene Jeans is just one of countless organizations banking on social media marketing to boost its popularity and reputation.
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Study uncovers story behind the Facebook Like
Facebook users who choose not to Like brand pages have many reasons, but a lack of quality content is at the top of the list.
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L’Oreal turns to content marketing to target U.S. audience
L’Oreal will implement content marketing over the next year aimed at improving conversion and appeal to consumers in the U.S.
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Social media marketing drives in-store shopping
A new report from Crimson Hexagon and the New York University Stern School of Business’ Center for Measurable Marketing found that social media marketing can help increase in-store traffic.
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Socially engaged consumers spend 20 to 40 percent more than other customers
Bain and Company recently reported social media users who engage a business spend to 20 to 40 percent more money with those companies than the average customer.
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