The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Study: Search trends invigorate content marketing
Integrating popular search terms and trending topics can be a strong compliment to a successful content marketing campaign.
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Facebook unveils iPad app, social media marketing reach expands
Facebook announced the availability of its iPad application last week after making users wait for some time.
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Bing exec: Focusing on mobile, local SEO key to success
In an interview with Search Engine Land, a Bing executive said that businesses must optimize their website and SEO strategies for mobile users.
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NRF: Online Halloween spending can drive SEO campaigns
Halloween has become one of the hottest search trends in recent weeks, and the National Retail Foundation reports adults are increasingly spending online for this costume-filled holiday.
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Tablet users view more news content
Almost 80 percent of tablet owners report that they consume more online news content due to their ownership of the mobile device.
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Google Webmaster Tools launches custom search engines
The addition of custom search engines into Google Webmaster Labs will allow developers to test Google search services throughout their organizations’ domains to find content.
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Experian HitWise: Google claims 66 percent of search market, Bing falls
Experian Hitwise reported this week that Google now accounts for more than 66 percent of search queries.
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Report: Global search ad spending recovers from earlier struggles
Covario recently released its analysis of the third quarter’s paid search market and found a 24 percent increase in spending over the same time period in 2010.
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