The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Gartner: Mobile, social marketing critical for IT companies
A new report from market research Gartner found social media and mobile are critical for IT companies to implement.
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Social media marketing campaigns most effective when paired with other channels
Ogilvy & Mather and ChatThreads recently reported that social media marketing campaigns are most effective when paired with other forms of marketing.
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As cost per lead increases, content marketing becomes more valuable
A report from eMarketer pointed to content marketing as a strong method of attracting new business.
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Social media marketing with Twitter leads to more sales
Sixty percent of Twitter users following a brand are likely to recommend the company to a friend, Chadwick Martin Bailey and Constant Contact suggested in a recent release.
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Social media marketing key component of new Toyota Camry campaign
Toyota recently announced the Camry Effect, a social media marketing campaign aimed at evoking an emotional connection between Camry owners and the company.
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Mobile marketing alert: iPhone 4S sales top 4 million in first weekend
Apple’s iPhone 4S topped 4 million in sales in its first weekend of availability, making it the most successful iPhone release thus far.
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Social content alert: StumbleUpon hits 20 million users
StumbleUpon recently reported that it has surpassed 20 million users since launching in 2002.
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Social media content boosting consumer confidence
A study from BlogHer found that women who use social media content to research a car purchase were more excited and confident about their decisions.
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