The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Google acquires Like.com, marketers may like visual search options
Like.com has announced it has been acquired by Google.
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Gillette’s ‘Mayne and His Razor’ video is smart viral marketing
The Old Spice Man may be the "man your man could smell like," but Gillette’s Kenny Mayne seems to the man holding consumers’ interest this week.
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Internet shoppers using search engines at home and on the go
Search marketing is increasingly valuable for catching the interests – and perhaps cash – of online consumers, but marketers should consider that the traditional internet isn’t the only platform through which consum
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Virtual products may promote actual brands and boost sales
Marketers may be interested in a new $3.1 billion industry they can tap into to generate excitement about their brands and turn a profit.
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Wall Street Institute uses Google AdWords Search Funnels to increase conversion 54 percent
Google AdWords helps businesses catch clicks with paid search campaigns, but marketers must be ready to put the tool to good use.
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Facebook Places puts the network on the geo-social map
Facebook has announced that it is taking a leap into location-based apps with the launch of Facebook Places.
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Hitwise says Google holds strong in searches, shows gains in verticals
Hitwise released its July 2010 search rankings today, revealing that Google has held steady in overall search share and gained ground in most verticals.
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Yahoo-Microsoft search transition to start this week, marketers should get ready
Yahoo yesterday announced that the Yahoo-Microsoft search alliance will officially begin later this week, and the companies are starting to transition the back-end technology to move Yahoo search to the Bing platfor
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