The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Marketers can appeal to older consumers on social sites
A new report from the Pew Internet and American Life Project reveals that social networking use among internet users older than 50 has doubled in the past year.
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Flowtown cashes in on marketing blog
Flowtown’s blog serves as evidence that quality content fills a niche purpose in attracting consumers.
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Google updates Places review policy, moves Yelp off the Google Map
Google recently announced that it had updated and clarified its guidelines and policies for writing reviews.
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Marketers, get your game on: Samsung’s ‘Thr!ve On’ signifies rise of social marketing games
Samsung is moving marketing through social games to the next level with the creation of Thr!ve On.
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Chick-fil-A shows email marketing and web content work together for maximum results
Marketers should remember that emails and web content should work in tandem to build trust in a brand.
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Google Realtime Search makes web content updates essential
Fresh content may be more important now than ever as Google is expanding its real-time results, and clicks will likely go to the companies that offer the most current, relevant information.
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Marketers, manage the transition from Yahoo to Bing
As businesses are likely preparing website content for Bing’s web indexing system, the next step is to plan paid search campaigns for the Microsoft adCenter.
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Google adds Gmail phone-calling features, marketers may find ad opportunities follow
Gmail will roll out a feature that lets users call account holders’ phones for free in the U.S. and Canada or at low rates in other countries, and this could translate into new ad opportunities.
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