The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Can Facebook Places hurt marketers’ page impressions on the social site?
With the recent launch of Facebook Places, many marketers have been looking forward to generating buzz about their brands through the geo-social tool. But what about brands that don’t have store locations?
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Digital marketing poised for rapid growth in 2011
Marketers make note: increased budgets for online ad spend are on the horizon.
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Papa John’s appeals to fantasy football players with ‘Fantasy Draft Delivery’
Papa John’s boasts the slogan "better ingredients, better pizza," and its latest campaign hopes tapping into the audience of fantasy football players will be the secret sauce to sales.
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Yahoo organic search officially powered by Bing
It’s official – the long awaited Yahoo-to-Bing transition has taken effect.
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Survey says marketers going mobile to catch on-the-go consumers’ queries
U.S. consumers are increasingly conducting searches via mobile devices, and a report from Adobe indicates marketers are shifting their priorities toward mobile-optimized SEO and paid search campaigns to better serve
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Video content on websites wins customers
Consumers who do product research on the web seem to like it when they can literally see the benefits of products and services, courtesy of online video content.
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Threadless increases email revenue 120 percent with customized campaign
Threadless recently announced it increased revenue from its email efforts by 120 percent year-over-year thanks to careful targeting and customized promotions.
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Honda hopes to drive 2011 CR-Z sales with innovative multichannel marketing campaign
Tomorrow, Honda is releasing what it calls the first hybrid sports car, and the automaker is promoting its 2011 CR-Z with a major marketing push it hopes will keep the wheels of commerce turning.
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