The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Mobile Campaigns: Perfect for parents
When marketers plan mobile campaigns, they likely think they are appealing to a young, tech-savvy demographic, but they may have better luck targeting parents.
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Twitter’s Fast Follow may help brands build mobile followers
Twitter has announceda new tool called Fast Follow that lets mobile subscribers get tweets from relevant thought leaders sent to their phones – even if they don’t have Twitter accounts.
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Marketers make note: Active social users are active brand enthusiasts
The most active social users say they are always logged on primarily to stay in touch with friends, but it also seems they continuously look to engage brands.
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Bing and Wolfram Alpha pair up to give users instant answers
Bing, which has always touted itself as a "decision engine," recently announced it will be powered by Wolfram Alpha to offer searchers direct answers to their queries at the top of results pages.
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Twitter launches tweet button
Twitter today launched a "tweet" button for businesses to incorporate on their websites.
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Facebook and Google face off as top web destinations this month
The line between search and social is continuously blurring, especially as Google and Facebook become more similar with new features that boost the search engine’s social connectedness and the social site’s search o
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Yahoo moves toward context-driven search
Yahoo will be repositioning itself as a contextual search engine, giving users information before they search and using social data to better understand what searchers want.
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Marketers need active, not abundant, Twitter followers
A study from Hewlett Packard Social Labs entitled Influence and Passivity in Social Media reveals that the influence of content shared on Twitter has little correlation to the provider’s number of followers on the s
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