The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Google makes it easier for brands to put their logos on the map
Google has announced it is allowing businesses to include clickable icons on its maps that will link to a company’s Place page for store locations.
Learn More
ShoeDazzle draws online consumers with engaging social campaigns
Online style consultancy firm ShoeDazzle offers personalized apparel suggestions, and its marketing campaign has similar customized, interactive elements that are making the business a major success.
Learn More
Brands Digg into content marketing with social site
News-sharing website Digg is getting something of a facelift, and several major brands are already starting to use the updated site to share their content with account holders.
Learn More
Yahoo search marketers can now migrate accounts to Microsoft adCenter
Following last week’s organic search transition from Yahoo to Bing, Yahoo has announced that advertisers can now start transitioning their paid Yahoo Search Marketing accounts to the Microsoft adCenter.
Learn More
Twitter apps now use OAuth, secure method may help markers reach more consumers
Marketers may be able to reach even more mobile consumers with Twitter campaigns in light of the social network’s recent announcement that all third-party apps for tweeting will use the secure OAuth authentication m
Learn More
Back-to-school shopping often begins with blogs
Unicast’s new Back to School survey reveals that "Power Moms," who regularly access the internet and make purchases for their families, frequently turn to blogs when making buying decisions.
Learn More
MySpace concedes that social users are on Facebook, ad dollars should follow
After a long battle claiming it was different from Facebook, MySpace seems to have conceded that Zucerkberg’s site has more appeal. The company announced it will let users sync their updates with Facebook.
Learn More
GourmetGiftBaskets.com lost $4 million after Google penalized for paid links
It’s important to play fair when it comes to boosting page rank – a lesson GourmetGiftBaskets.com learned the hard way.
Learn More
Subscribe to
The Content Marketer
Get weekly insights, advice and opinions about all things digital marketing.
