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The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Online video viewers seem more receptive to ads than traditional TV viewers.

Nov 23, 2010 News

Good news for video marketers: Online viewers more receptive to ads

Research shows that consumers are more receptive to ads in streaming video content than those featured on traditional television.

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Nov 23, 2010 News

Study shows marketers must optimize sites for Bing-Yahoo, or pay the price

A report from Chitika indicates that marketers are not practicing SEO to maximize traffic from Bing-Yahoo users.

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Consumers use Twitter for news sharing, and now the site may launch a news network.

Nov 22, 2010 News

Twitter to launch a news network – content marketers, get ready

The microblogging site’s cofounder, Biz Stone, has told Reuters he wants to create a news network with Twitter..

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Rupert Murdoch will launch an iPad-only newspaper, and this speaks to the rise of online news consumption.

Nov 22, 2010 News

Murdoch to launch iPad-exclusive newspaper: Marketers, note the rise of online news consumption

In an effort to lure the next generation of news readers, Rupert Murdoch is launching an iPad-only newspaper to be called The Daily, and marketers should see this as a sign that online news content has a broad audie

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