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The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Consumers will be holiday shopping online this year.

Nov 19, 2010 News

Internet marketers rejoice: Holiday shoppers to spend $38.5 billion online

‘Tis the season for holiday shopping, and a new report from eMarketer indicates that ecommerce will increase this year.

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Myspace's new Facebook Mashup feature enhances content sharing and may attract more users - marketers, take note.

Nov 19, 2010 News

Facebook and Myspace share information – more relevant social content sharing for marketers?

Myspace will be adding a Facebook Mashup service, allowing users to coordinate their accounts on the two social sites.

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Nov 19, 2010 News

ComScore says Google sites are gaining search ground

The latest search engine rankings from comScore indicate that consumers consistently choose Google when conducting online searches.

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A new study shows that iOS and Android each account for 37 percent of mobile ad impressions.

Nov 18, 2010 News

Calling mobile marketers: Study shows Android ad impressions catch up with iPhone

The findings of a Millennial Media study suggest that preparing marketing content for mobile users with devices running on Android operating systems is key to ensuring campaigns have a broad reach.

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Facebook advertising helped Daddies Board Shop find an international audience.

Nov 18, 2010 News

Facebook Marketing Solutions case study: Daddies Board Shop grows international business with social ads

In what seems to be a new feature of its Marketing Solutions page, Facebook recently published a case study explaining that Facebook ads translated into sales for advertising partner Daddies Board Shop.

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Email marketing promotions may be the best way to attract shoppers this Black Friday.

Nov 18, 2010 News

Survey says CMOs expect Black Friday sales to skyrocket, email marketing is key to catching cash

A new reports from consulting firm BDO reveals that CMOs behind leading brands expect sales to increase this Black Friday and Cyber Monday, and email marketing strategies may be essential to yielding profits.

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