The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Google purchase of Groupon rumored – local marketers, get ready
New rumors that the Google has just acquired Groupon add to the need for marketers to create locally targeted content and promotions.
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Facebook offers SMB marketers analytics with Page Insights
In a recent post, Facebook Pages announced that all Page administrators will be able to see post per impression counts retroactively to June 25 to help them understand which content performs best on their Pages.
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Online shoppers spend $648 million on Black Friday – what will Cyber Monday bring?
New data from comScore reveals that U.S. online holiday spend showed significant year-over-year increases both on Thanksgiving and Black Friday.
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Pew breaks down internet users by income – marketers, take note
Internet marketers looking to plan campaigns on channels appropriate for their core audiences may appreciate the latest report from the Pew Internet and American Life Project, in which the research organization asse
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Study: 2010 holiday ecommerce spend will hit $32.4 billion
A new holiday ecommerce forecast from comScore says online sales will grow 11 percent over the same period last year.
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Search marketers say social is priority for 2011
Covario’s study, 2011 The Year of Facebook, reveals social platforms will play a big role in brands’ organic and paid search efforts next year.
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Yelp’s Check-in Offers launch in time for Black Friday: Geosocial marketing game-changer?
Marketers have long regarded Yelp as a marketing necessity (for better or worse), and now it is giving businesses the chance to provide Check-In Offers to loyal customers in time for the holiday shopping rush.
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Study: 70 million Americans will shop online at the office on Cyber Monday
According to a new survey from Shop.org, online Cyber Monday sales should be strong this holiday season, with more than half of Americans who access the internet at work planning to do some internet shopping at the
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