The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Can Blekko’s holiday shopping slashtag draw consumers to the search engine this season?
With reports indicating that consumers plan to spend more online this holiday season, search engine Blekko wants to get a share of shopping queries with a new search vertical – /safeshop. The search feature wa
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Google adds ‘click type’ report to AdWords to measure ad interaction
Online ads are continuously evolving, offering marketers ad units with links to various relevant site pages. To help marketers measure the performance of different clicks within ads, Google today announced it will o
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Growth predicted for display ads, but study suggests consumers may ignore them
Do “impressions” translate into conversions? As reports emerge that marketers are increasing their display ad spend in 2011, a new study suggests the platform is the one most ignored by consumers.
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Cyber Monday sales bode well for online holiday shopping
The holiday shopping season is upon us, and internet marketers may be happy to learn that Cyber Monday sales suggest consumers are loosening their purse strings to make online purchases.
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New York Times article criticizes Google search results – will it impact the search market?
In a recent New York Times article, Google search results come under fire. Still, marketers may find the piece is nothing more than a little bad publicity for the search giant, which dominates the market.
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Social media marketing integration: A slow development, quickly proving to pay off
SmartBrief and Summus Limited’s Social Media for Business report reveals that marketers may be slow to integrate social media into their overall marketing plans.
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Bing announces 2010 top search terms
As Microsoft gains search ground, search marketers may be interested in Bing’s release of its hottest searches for 2010.
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Social marketers rejoice: 30 million consumers more likely to buy from brands with social media ads
A new report called The Faces of Social Media reveals that one-quarter of U.S. social users between the ages of 13 and 80 are more inclined to investigate brands that advertise on social media sites.
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