The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Lifestyle and entertainment news roundup, December 3
Thanksgiving is over, the holiday season is in full swing and holiday shoppers have hit the stores (and the web). The week's hottest online entertainment and lifestyle news revolved around seasonal gift items,
Learn More
Internet marketing news roundup, December 3
This week, the web was abuzz with criticism of Google's search results and a number of social-friendly search developments, which points to the rising power of social signals in search. Here's Brafton'
Learn More
Business technology news roundup, December 3
Security concerns plague the public sector, while two major tech firms are banking on enterprise attraction to tablets to rebound from their recent woes. These issues, and others, dominated business technology-relat
Learn More
Legal news roundup, December 3
A great deal of this week's trending online legal news was focused on the release of cables between the U.S. State Department and some of its diplomats by the WikiLeaks website and its enigmatic founder, Julian
Learn More
Yahoo Mail unveils unsubscribe feature: Email marketers must increase relevancy to maintain readers
CMOs predict email marketing is the online promotional tactic that will bring in the most revenue for their brands this holiday season. Now, marketers must take note that a new unsubscribe feature from Yahoo me
Learn More
Amazon invests in LivingSocial: Marketers, make the most of the rise of local ecommerce
Brafton has reported that local search's moment is upon us, and this week has brought on a flurry of mergers – realized or rumored – that indicate local deal-finders and trusted search portals can w
Learn More
Paid search pays off this holiday season – marketers, invest appropriately
Brafton has reported that Cyber Monday sales hit new highs this year, with online spend exceeding $1 billion . New data shows that paid search contributed to retailers' Cyber Monday success – and more dol
Learn More
Google News ‘Shared By’ info now appearing in general search results
Just yesterday, Brafton reported that Google News unveiled a “Most Shared” news tab. Now, it seems News results included with general web results are also displaying shared data, and marketers who offer
Learn More
Subscribe to
The Content Marketer
Get weekly insights, advice and opinions about all things digital marketing.
