The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Google moves closer to local market
Brafton has reported that Google execs say the local market is the company's No. 1 priroty. Now, the internet search giant is using some old-school techniques to appeal to local advertisers. According to a repor
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Facebook’s value climbs, worth more than Yahoo
Yahoo may boast the most popular properties on the web, but the company doesn't hold a candle to the fourth most popular site, Facebook, in terms of net value. A new report from research firm Nyppex relayed by M
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HGTV and Examiner.com team up to show value of social content marketing
Moving into 2011, content marketing is poised to be a top priority among brands. A recent partnership between television network HGTV and Examiner.com reveals that seeding social sites with branded, locally targeted
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Apple ramps up iPhone production: iPhone key to mobile marketing?
Just last week Brafton reported that Apple had unveiled iAd Producer to attract new iAd partners. Now, reports that the company has upped the ante with iPhone shipments for Q1 2011 have led many to believe that ads
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Internet marketing news roundup, December 23
In the week leading into Christmas, the online marketing community was abuzz with reports of holiday ecommerce. Plus, internet marketers were chattering about new mobile developments and search and social expectatio
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Technology news roundup, December 23, 2010
Earlier this month, Verizon officially launched its 4G network, which prompted rumors of 4G smartphones coming to the mobile service provider. Most of December passed without any clear answer from the company, which
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Business technology news roundup, December 23
With the holidays and the year end approaching, many anticipated the business technology online chatter to remain relatively quiet this week. Enter Microsoft, the federal government and any analyst concerned about s
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Local content a must for mobile marketing
Brafton has long reported that local search's day is upon us, and the simultaneous rise of mobile searches makes it imperative for marketers to offer local content to catch clicks from on-the-go consumers. A rec
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