The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Mobile marketing reaches mainstream audience, users want news
Brafton has reported that Google’s Eric Schmidt declared 2011 the year of mobile, and the new 2010 Mobile Year in Review report from comScore supports his theory and shows that mobile users look for news daily via t
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Google lets users ‘Map’ their Valentines
Google’s Map Your Valentine campaign is a fun way to get consumers using Google maps, and it might remind marketers that their store locations are more likely to be shared among internet users if they claim Google P
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Location-based app shopkick hits 100 million check-ins in six months
Shopkick announced today that it has received more than 100 million check-ins in just six months.
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Bing gaining search ground
Today, comScore released its January 2011 search engine rankings, which reveal that the year is off to a strong start for Bing. Microsoft sites’ share of explicit core search queries rose 13 percent month-over-month
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J. C. Penney pays the price for paid links, Google rankings plummet
J. C. Penney was punished by Google for its spammy links. Marketers should consider using quality content to catch merit-based links.
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Lifestyle and entertainment news roundup, February 11
Throughout this week, it seemed that everyone was abuzz about Super Bowl XLV, when the Green Bay Packers sealed a narrow victory over the Pittsburgh Steelers.
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Internet marketing news roundup, February 11
Mobile marketing news dominated online conversations this week in light of a bevy of new products and partnerships. Internet marketers should take this chatter as a sign that it’s time to reach on-the-go audiences.
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Legal news roundup, February 11
The week ending February 11 was a relatively slow one in the legal world, with much of online trending legal news coming from the world of sports. The streamers and confetti had barely been cleared off the field of
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