The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Facebook and Google may be battling to acquire Twitter for up to $10 billion
Some discussions of the microblogging site’s worth have valued the company at up to $10 billion.
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Google gives retailers social data for items on Boutiques.com
Google is unveiling new analtyics for Boutiques.com to give retailers insight on the most searched styles.
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Yahoo’s BOSS service gets an upgrade, moves to Microsoft’s search index
Yahoo has announced that its "Build Your Own Search Service" – BOSS – will soon be updated to include a broader spectrum of image, news and web results.
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Forrester: SEO must move beyond search engines
Forrester’s latest Wave report, relayed by CMS Wire, indicates that the majority of Americans still rely on search engines to find websites, but they are also turning to newer channels for site referrals.
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Google click-to-call ads gaining momentum in mobile market
Today, in a blog post, Google says that click-to-call ads on both search and the Google Display Network lead to millions of calls each month.
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Microsoft search volume grew 29 percent in 2010
The 2010 Digital Year in Review report from comScore indicates that Microsoft searches demonstrated 29 percent year-over-year growth in December.
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Brands need quality content to connect with kids on the web
A Harris Interactive study cited by eMarketer found that 82 percent of internet users between the ages of 10 and 12 spent at least an hour online the day before they were polled.
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ComScore: Nine in 10 Americans visit social sites each month
ComScore’s 2010 Digital Year in Review indicates that social networking has become "an integral part of the fabric of the internet" that impacts a variety of consumers’ online activities – and marketers sh
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