The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Google One Pass promotes payment for quality web content
Google announced it is launching a new service to let publishers set prices for their digital content.
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Matt Cutts on removing Google ranking penalties
In a recent post on Google’s Webmaster Central YouTube channel, Matt Cutts gave a hint at when sites penalized by Google might expect penalties to be lifted.
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Seniors becoming a valuable online audience
A new eMarketer report indicates that seniors (age 65 and older) are increasingly participating in online activities.
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Nokia/Microsoft anticipate rapid adoption, extending mobile marketers’ reach
At the Mobile World Congress, Nokia CEO Stephen Elop says he expects Nokia to extend its reach in light of this partnership, and mobile marketers may want to optimize their content for Bing accordingly.
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Google Instant’s impact on search: Beneficial or distracting?
Brafton business development executives Max Christopoulos and Thadd Palmer examine the effects of Instant on search (and draw different conclusions).
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Google lets users block sites from search results: Quality content a must
Google is allowing Google Chrome users to block sites from search results – and marketers who want their businesses’ pages to appear in results should consider invigorating their content efforts.
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CMOs optimistic about profits, social spend to increase
Brafton has reported that 81 percent of CMOs expect social investments to return revenues this year, and a new study from The CMO Survey indicates that chief marketing officers are optimistic about more than their s
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Blekko and Stack Overflow team up to provide better tech-related search results
Blekko announced today that it is partnering with Stack Overflow to improve the quality of tech-related slasthtags and results.
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