The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Business technology industry news roundup, February 18
A tale of two conferences was the theme of busy online conversations in business tech this week, with the Mobile World Congress trade show in Barcelona and the RSA Security conference in San Francisco providing plen
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Mobile to account for 10 percent of search impressions, clicks
Data from Performics indicates that mobile may account for more than 10 percent of overall impressions and clicks, respectively, in March.
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Social marketing a must: Social users’ recommendations trusted web referrals
Trust in social network contacts increased by nearly 50 percent in 18 months, with social chatter showing a gain of 47.5 percent as a reliable resource.
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Local merchants say search marketing is most effective
A recent survey from MerchantCircle found that local businesses are flocking to internet marketing techniques this year, and search marketing is cited as the top avenue for reaching an online audience.
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Watch out Google: Bing wants to revamp the search experience
Bing seems ready to battle with Google with its attempt to alter the landscape of search results.
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Google search results become more social
Google has announced updates to Google Social Search that will bring users more relevant, recommended results – and marketers should create shareable content accordingly.
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Facebook ads (and content) must be targeted to catch clicks
Brafton has reported that Facebook ad CTRs are declining, with Webtrends indicating click-through rates dropped to 0.051 percent in 2010 as costs-per-click climb. Still, new data suggests that not all ads are create
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‘Facebook phones:’ A boon to mobile social marketing
This week at the Mobile World Congress, some new devices were unveiled that will make it much easier for on-the-go consumers to access their Facebook accounts. Mobile – and social – marketers should take note.
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