The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Google altering HTML title tags? Marketers say clicks impacted
Marketers creating web content know they need to make their pages both search engine- and user-friendly. Now, some webmasters are reporting that Google is ignoring or changing their home page and title descriptions,
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Where’s your online audience? Pew says mobile dominates
A Pew study reveals Americans are increasingly comfortable with their internet-enabled gadgets, meaning internet marketers have more avenues through which to reach consumers.
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Followers want fresh content from social marketers
ExactTarget’s report, The Social Break-Up, explores how consumers engage brands on social media, and marketers should make note that fresh content is a must.
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Internet marketing news roundup, February 18
This week, the internet marketing community was buzzing over the Mobile World Congress, as well as the meeting of President Barack Obama with some online platform leaders. Content marketing also took center stage, t
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Technology news roundup, February 18
Setting the tone of the Mobile World Congress, which began on Monday in Barcelona, Spain, market research firm comScore unveiled its final statement on the 2010 mobile phone market.
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Legal news roundup, February 18
The week ending February 18 had several major online legal news stories. From legal issues related to President Barack Obama’s release of the 2012 budget to the court challenges facing former Egyptian President Hosn
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2011: The Year of Mobile Convergence – Prepare for the Experiential Marketing Explosion
Between major strategic alliances in mobile and new technologies like NFC appearing in smartphone hardware, 2011 will be a catalyst for mobile marketing and connected experiences.
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Lifestyle and entertainment news roundup, February 18
The Grammys brought music fans plenty of hot topics to discuss this week, and it’s no surprise that Lady Gaga was at the center of the buzz.
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