The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Bing expands social results, further integrates Facebook Like data
Microsoft is expanding its social search options, offering Liked annotations for all results.
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Online content evolving, Google awards grant for digital news
Google has awarded the International Press Institute a $2.7 million grant toward the development of the online news industry.
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Bing search results become more visual, thought leaders rewarded
Microsoft is taking another step toward creating a visual search experience with its new "tiles" feature, offering visual indicators to help searchers find relevant results.
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Facebook reaches majority of online Americans
Brafton has reported that nine in 10 Americans use social media sites each month, and a new eMarketer report suggests that Facebook reaches nine in 10 social network users.
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Google penalizes Overstock for SEO link scheme
Overstock offered discounts in exchange for links, and now it is paying the price with a Google penalization.
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Fresh content: Key to catching email clicks
An ExactTarget survey found that nearly half of respondents (49 percent) unsubscribe to emails because of repetitive, boring content.
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U.S. businesses increasing investment in internet marketing
A recent report from the Direct Marketing Association indicates that American marketers see digital marketing as a valuable way to reach consumers.
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Eighty-five percent of marketers to use SEO this year
A recent survey from Forrester indicates that the majority of marketers will employ search engine optimization in 2011.
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