The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Google lets publishers defend site content
Google officials have told Search Engine Land that the company is not making any major algorithmic adjustments, as it believes its current algorithm is doing a fine job of rewarding high-quality sites.
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Apple unveils iPad 2: Tablet content a marketing must
This morning, Apple released its iPad 2, and online searches reveal that Americans are captivated by the new gadget. Brafton has reported that mobile internet usage is on the rise, and the launch of the iPad 2 may r
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Google algorithm rewards ‘specialty site’ content, further tweaks to come
Last week, Brafton reported that Google had updated its algorithm to reward sites for quality content. Some searchers are indicating they are pleased with the revised results, and Google executives say they will be
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Study shows Bing/Yahoo alliance pays off for search marketers
Since Yahoo and Microsoft joined forces, its advertisers have seen more relevant traffic, as indicated by 12 percent growth in conversion.
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SMB marketers: Twitter wants you
A report in The Wall Street Journal indicates that the microblogging site wants small business marketers to put Tweets to work for their companies.
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Internet marketing news roundup, February 25
This week, the internet marketing community was buzzing over new search developments from market leaders, Bing and Google, as well as data on the continued rise of social media behemoth, Facebook. Content marketing
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Google’s updated algorithm shifts site rankings: Quality content and SEO a must
Less than one week after Google’s algorithmic update, some sites’ rankings have shifted as a result of the change, and marketers may want to reinvigorate their site content accordingly.
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Google CEO says mobile search and display ads to rise
According to Schmidt, display ads could soon become a $200 billion market and mobile searches are on the rise.
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