The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Report shows some have not learned from the JCPenney debacle
Retailer JCPenney saw its results in Google fall last month after it was established that the company was using paid links to improve search results for a number of key terms. Now, a new report shows that many other
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iPad 2 Available Friday, Mobile Marketers Take Note
The next generation of Apple’s iPad has arrived. Marketers must take optimizing their content seriously for multiple screens and consider new markets such as mobile gaming.
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Google Updates Chrome: Faster, Smarter, Better Sync
Google released version 10 of its popular Chrome browser to all platforms today, carrying with it several new and updated features.
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Cutts: Sites to become more nuanced when it comes to link building
Many online marketers know that one of the keys to search engine optimization success is link building. Some believe using nofollow links is their best option, a topic Google’s Matt Cutts brought up in his latest Yo
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The Foolproof Formula for Online Marketing Success
Follow the ideal e-business marketing formula to maximize the return on your website, encourage brand sharing and surprise and delight your customers.
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More Americans going online for insurance quotes, but are marketers ready?
The automotive culture in the United States has made auto insurance a necessary part of American life for many. Now, it seems that more people are turning to the internet to look for discounted rates, something onli
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Legal news roundup, March 4
The week ending March 4 had a great deal of online trending legal news on the national level, as well as two important stories coming out of the Sunshine State. Perhaps the biggest legal story of the week was the U.
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Is increased teen internet usage an opportunity for marketers?
Young people are typically on the leading edge of technology, and a new report from eMarketer finds that it’s no different when it comes to using the internet, something marketers who sell to teens should consider.
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