The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Google shifts ‘search’ to ‘knowledge:’ Further pushing for useful web content?
Internet marketers who have been practicing search engine optimization should ask themselves if they’re ready for “knowledge optimization” in light of a shift in Google.
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Brand Reputation 101: Harness SEO content to control brand SERPs
The way to overcome negative comments on SERPs is by “aggressively producing positive content” that internet users will find useful.
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Facebook’s Sponsored Stories boast high CTRs: Context is king
Facebook’s contextual ads, Sponsored Stories, are seeing higher CTRs than standard ads, and internet marketers should take note that social recommendations are key to catching clicks.
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Yahoo kills Search Marketing blog as its search services dwindle
Yahoo has announced its Search Marketing blog will be shut down at the end of May – just another indication that the company’s search services are dwindling.
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Internet marketing news roundup, May 3
Here’s Brafton’s take on the top internet marketing news for the week ending May 3.
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Three-quarters of marketers use social media marketing
This year’s State of Search Marketing Report from Econsultancy and SEMPO reveals that marketers are increasingly investing in social media marketing.
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Twitter acquires TweetDeck: Good for brands’ social visibility?
Twitter is supposedly acquiring TweetDeck, which may boost brand discoverability for marketers who have TweetDeck accounts.
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Mobile marketing alert: Bing to power BlackBerry searches
At BlackBerry World 2011, Microsoft CEO Steve Ballmer announced that Bing will now be integrated into all BlackBerry products – mobile and search marketers, take note.
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