The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Social search marketing alert: Google previews +1 Button
At the Google I/O conference, the search giant previewed the +1 button for websites, and internet marketers should take note.
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Microsoft buys Skype: Broadened Bing access?
While rumors have been flying about Facebook and Google’s competition to buy Skype, Microsoft has purchased the online video conferencing platform. Search marketers should consider that this might bring Bing closer
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Chrome extension Whoworks.at connects web content and LinkedIn networks
Quality content marketing can help strengthen your ties to prospects with a new LinkedIn-friendly Chrome extension.
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Study: Search is the most popular way to find news online
Data from the Pew Research Center’s Project for Excellence in Journalism suggests that search aggregators are the most popular way internet users find news. Brands can use news to put themselves in industry conversa
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Email marketing brings female brand advocates
A study from AOL reveals that female consumers are likely to share content from trusted web sources, and email is their sharing platform of choice.
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Internet marketing news roundup, May 6
This week’s major internet marketing headlines revolve around social media marketing developments and the ever-important role of content marketing in search engine optimization.
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Reinvention: When is it time for a total website makeover?
Poor conversion, diminishing visitors and lacking engagement are all writing on the wall for website redesign. Get some insight into where to start in this blog.
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SEO tip from Google: Focus on content
Google has released some insight that might help marketers optimize their sites for the search giant, and content marketing is essential.
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