The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Local marketing alert: Facebook Likes and websites are key to shopping
A survey from CityGrid Media and Harris Interactive reveals that Facebook Likes are the leading way consumers recommend nearby businesses, and websites play a key role in consumers’ decisions to do business with bra
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Study: B2B marketing budgets increase, branding and lead gen are priorities
A new study from Forrester reveals that B2B marketing budgets are up 6.7 percent, with technology firms driving the growth.
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Facebook ads help propel it to $2 billion earnings for 2011
As rumors fly about the price for Facebook’s IPO, social marketers should take note that big numbers indicate the major effects the site is having on online businesses and advertising.
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Survey says 86 percent of marketers invest in SEO
The latest State of Search Marketing Report from Econsultancy and SEMPO indicates that SEO is the top search marketing tactic.
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Search headlines we’re reading, April 30
Here’s a glimspe of the internet marketing news articles from around that web that have caught the attention of Brafton’s business development team this week.
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Internet marketing news roundup, April 29
From evidence of the continuously blurred relationship between social media and search to the buzz across both channels about the Royal Wedding, the internet marketing community had plenty to discuss this week.
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Social and search square off: Facebook logins rise at Google’s expense
Data from Janrain indicates that Facebook logins have reached new heights, and Google is feeling the difference.
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Klout updates social monitoring features
Klout, a leading (free!) social media monitoring tool, has announced some updates that may help social marketers track their brands’ influence better.
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